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Pure Blonde changed the beer game in Australia and quickly established itself as a beer of choice, becoming a much loved favourite of both males and females. Pure Blonde still remains the most popular low carb beer in the country. In August 2015 Pure Blonde reestablished itself as the ultimate low carb beer. Now Ultra Low Carb, Pure Blonde now has 80% less carbs than regular beer, 50% less calories than wine (per mL*) and is low in gluten.